Good ideas are a dime a dozen - good ideas that actually work are much harder to find. But making sure your good idea creates real value in the eyes of your customer is vital to the success of your venture.

Dr. Jim Kucher, Director of the M.S. in Health and Social Innovation at the University of Maryland, Baltimore will help you learn how to take a cold hard look at the true market potential for your idea and make a rational decision about how, when (and even if) you should pursue the opportunity.