A Virtual Lunch and Learn Hosted by Joe Zuccaro

Who are you selling to?

 For Entrepreneurs who need to better define who their buyer is or should be, the Buyer Persona Workshop is a class that helps the Entrepreneur easily and comprehensively establish a written characterization of the preferences, behaviors, and attitudes of a typical buyer of the startup’s offerings

 By taking the Buyer Persona Workshop, you will experience an increasing understanding of your customer and what motivates them, which will put you on a better path to effective communications, sales, and growth.

 Unlike other marketing workshops, this Buyer Persona Workshop will truly allow you to create the critical 360° familiarity and relationship with your typical customer that will be a reference point for understanding the buyer’s perspective as they start on the “customer  journey” with your startup.  This will form a more solid basis for your marketing messaging and the qualifying of prospects for your products or services as you expand.