A Virtual Lunch and Learn Hosted by Joe Zuccaro

What value is your offering to your Buyer?

For Entrepreneurs who strive or even struggle with communicating the value of their innovative product or service to potential customers, the Value Proposition Workshop is a class that helps the Entrepreneur write a carefully crafted, clear, and simple statement reflecting the essence of the value that a business will provide to a certain target market.

By taking the Value Proposition Workshop, you will experience an increasing understanding of your customer’s pain points and what organizational and personal drivers may be satisfied by your startup’s offering. Your ability to weave the value proposition into your marketing and sales efforts will increase the probability of achieving your revenue goals.

Unlike other marketing and sales workshops, this Value Proposition Workshop will give you an enduring framework to precisely and positively construct the end-result benefits and price of your offering that provides superior value to the target client and is economically profitable.

Prerequisite: Buyer Persona Workshop